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Promote Your Online Business Offline
By Larry Westfall
Most online businesses overlook promoting their website offline. Here are a few free or cheap ways to get the word out about your website. 1. Bumper sticker. Get one printer up and put it on your car. Get a bunch printed up and either give them away or give them to your customers when they sign up at your web page. 2. Calendar. I did one of these yesterday. This can be given away online and/or offline. Templates abound on the Internet and you can use Photoshop or even Microsoft Word to create your calendar. Add a relevant photo, print them out and give them away. Download my Thailand calendar for free. 3. Business cards. Add your website URL to your business card. Don't have a business card? Again, templates for Microsoft Word and Publisher are on the Net and blanks can be purchased at any office supply store. 4. Stationery. Put your link on your letters and also on your envelopes. Maybe that bill you sent to the electric company will generate some visitors. 5. Tattoo. Get a tattoo with your URL. Just kidding - but others have done it. 6. Posters and Billboards. Check local laws first. Where I now live, we have advertisements on almost every light pole and every bare space of land. 7. Bulletin Boards. Yes, people still read the old-fashioned bulletin board outside of your local grocery store. 8. Placards and Fliers. Easy to make and print and pass out to local businesses to display in their front window. 9. Pens and key-rings. These can be purchased in bulk for pennies apiece. 10. T-shirts. If you have someone locally that does silk screening, you can have T-shirts made for little more than the actual price of a shirt from the store. You can also give these away as gifts to your online visitors. I am sure that there are more ways to market your website without being online but the 10 that I listed should get you thinking about marketing your site offline too.
Larry Westfall is a retired expat living out his golden years in Khon Kaen, Thailand. He enjoys riding his mountain bike for daily exercise and taking photos of Thailand.
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Thank you for sharing this information, Larry. We just got a 19' by 24' window decal for our rear car window. We purchased it from: www.vistaprint.com at a very reasonable price. I'll let you know how it works out. Keep up the good work. Best wishes, Frederick
These are great tips for promoting our business offline Larry, some of them we probably haven't even given a thought to - but now we have had a nudge from you, we might just try some! Thanks for sharing the information.
 |  | Barb Jan 15, 2011 18:22 | |
Good tips, thanks for the intel. This was a good reminder! I will add some of these to my "to-do" list now!
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This intel was contributed by larry

larry
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May, 2012
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